In high-risk professions like trading, nervousness, excitement, and greed can get in the way of making good choices. Lia Holmgren has set herself apart as an expert in human emotions and how they affect decisions. Holmgren is a student of both psychology and trading, which allows her to see the ways these two intersect. As a trading coach, Holmgren guides her clients through recognizing their emotions and trains them on how to remain rational.